Category Archives: Lifestyle

Cool Hunting – BAGGU

BAGGU’s ingenious design makes for the most functional and stylish eco-bag out there—an example of how one small, well-executed idea might just change the world. In this video, co-founder Emily Sugihara fills us in on the design process and shows us some of the more unusual uses for a Baggu.

by Cool Hunting

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BAGGU

BAGGU is founded by a small team of designers, and entrepreneurs. The principle is simple: to create basic, functional, beautiful and affordable products.

BAGGU (バッグ “bag” in Japanese) is machine washable, and folds up into its own pouch small enough to tuck into your handbag or pocket.

Based on the form of the iconic plastic grocery bag, a BAGGU does the same job without harming the environment. Because reusable bags only reduce waste when you use them, BAGGU is made lightweight, so it’s easy to keep with you for an unexpected errand, and so beautiful you’ll actually want to carry it. Using one BAGGU for one year replaces 300 to 700 disposable bags.

Changing our own shopping habits is one small thing we can do to make a difference. Be Good and Reuse!

baggu