BAGGU is founded by a small team of designers, and entrepreneurs. The principle is simple: to create basic, functional, beautiful and affordable products.
BAGGU (バッグ “bag" in Japanese) is machine washable, and folds up into its own pouch small enough to tuck into your handbag or pocket.
Based on the form of the iconic plastic grocery bag, a BAGGU does the same job without harming the environment. Because reusable bags only reduce waste when you use them, BAGGU is made lightweight, so it’s easy to keep with you for an unexpected errand, and so beautiful you’ll actually want to carry it. Using one BAGGU for one year replaces 300 to 700 disposable bags.
Changing our own shopping habits is one small thing we can do to make a difference. Be Good and Reuse!